Wednesday, December 10, 2008

Hot Dogs Made Easy

The other day while shopping in the grocery store my husband and I stumbled upon the epitome of meal laziness. Now, keep in mind that we can be pressed for time just as much as the next family. We have Morning Star Grillers at the ready and have been known to rely a little too much on nachos as a dinner option. However, Oscar Mayer Fast Franks go one step further by eliminating one of the overwhelming two steps involved in making a hot dog. These hot dogs come packaged individually nestled in their own bun. That's right, you can now save yourself 20 seconds of time by eliminating that pesky task of opening a package of hot dog buns. Whew! A time saver indeed.

On a serious note, this highlights a concept that I was reading about regarding the food industry's ability to make profits. The main point was that food companies make more money by providing a service than by actually selling foods. For example, cut lettuce or onions cost more than a head of lettuce or an individual onion. Likewise, when you buy Fast Franks, you are not just paying for a hot dog and bun, you are also paying for the service of having the hot dog already placed inside the bun. I'm impressed that Oscar Mayer could actually come up with a way to insert service into a meal that requires such little effort and, thus, has little room for service. Perhaps next they will be offering us individually wrapped slices of toast.

1 comment:

asianpixie said...

You just provided the next product to be released...instant toast already buttered. Also available with cinnamon and sugar ;)